Google Analytics

Google Analytics is a free web analytics tool offering detailed visitor statistics. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. Google Analytics  can track visitors from all referrers, including search engines, display advertising, pay-per-click advertising, email marketing and digital collateral such as links within PDF documents. With this information, you can improve your website return on investment, increase conversions, and make more money from the web.

Integrated with AdWords, users can review online campaigns by tracking landing page quality and conversions (goals). Goals might include sales, lead generation, viewing a specific page, or downloading a particular file. Goals can also be given a monetary value. By using Google Analytics, site owners can determine which ads are performing, and which are not, providing the information to optimise campaigns.