URL shorteners, like bit.ly, have become a popular way for people to share links on Twitter while taking up as few of the allotted 140 characters as possible.

Google has just launched real-time search, live up to the minute results from sources around the internet integrated into it's search results pages.

Many of you may have already had a chance to run A/B tests on your campaigns, however if you haven't, you will find that its a very effective way to maximise your campaign results and learn about your subscribers. Secondly, it ensures that the message the majority of your subscribers receive is the most relevant choice - this is a win for everyone.

We've worked hard to make sending an A/B campaign just as easy as sending a regular one. You can test different subject lines or sender details in a matter of seconds.

SEO, or Search Engine Optimisation, is a way of getting sites like Google to place your website as close to the top of the list when someone types in terms relating to your business.

The importance of this is obvious, if you are near the top of the list, potential customers are more likely to see and visit your site and spend money with you. If you are beyond page 3, forget it, and beyond page 1, your chances of being seen by all but the persistent few is greatly diminished.