Many of you may have already had a chance to run A/B tests on your campaigns, however if you haven't, you will find that its a very effective way to maximise your campaign results and learn about your subscribers. Secondly, it ensures that the message the majority of your subscribers receive is the most relevant choice - this is a win for everyone.

We've worked hard to make sending an A/B campaign just as easy as sending a regular one. You can test different subject lines or sender details in a matter of seconds.