SEO, or Search Engine Optimisation, is a way of getting sites like Google to place your website as close to the top of the list when someone types in terms relating to your business.

The importance of this is obvious, if you are near the top of the list, potential customers are more likely to see and visit your site and spend money with you. If you are beyond page 3, forget it, and beyond page 1, your chances of being seen by all but the persistent few is greatly diminished.