To increase your conversion rate you must reassure your customers that your website is safe to buy from and that you offer secure payment options. Make sure you offer payment methods that inspire trust and make it easy for your customers to check out. 

Could your business be losing out if it doesn't have an internet presence? A recent report by IMRG (Interactive Media in Retail Group) shows online shoppers spent a massive £132 million on Christmas Day last year, up 29% on the previous year.

First it was the Germans, then the French and now even Microsoft themselves have had a go at their own browser and recommended you get yourself something better for browsing the internet!

By far the most important aspect of email marketing is the concept of permission. It is the only thing separating you and the spammers of this world.